Tuesday, September 17, 2013

New Spice from Old Spice: Kudos to Hilarious Label Writers!


Not all writing jobs are glamorous. Writing for product labels isn't exactly something to Tweet about...or is it? The writers behind these hilarious Old Spice deodorant labels show all writers how to create memorable words no matter where they appear! I buy men's deodorant--yes, it's true--not just for the smell and effectiveness, but now for these labels!



How about those "stench monsters" and the "odor fighting protection you demand from a mountain"? This is ad writing at its most creative, don't you think?